- Investors -
Oakman Inns & Restaurants has become synonymous with great food, cooked to perfection and delivered with exceptional service. Our commitment to the customer experience is reflected in the provenance of our dishes, the ambiance of our venues and the ties we forge within our local communities. Our unwavering commitment to sustainability and high ethical standards has firmly positioned us within the market.
The mature refurbished estate has generated industry leading average annual net sales of more than £1.6 million per unit, and the average mature leasehold EBITDA return on investment comfortably exceeds 30%. We have a proven concept and excellent record of selecting and developing suitable sites and, given current market conditions, are confident that a high quality pipeline can be established. To invest with Oakman, contact us and we’ll be happy to discuss the benefits of joining our dynamic brand.
The Oakman Brands
Oakman operates two key brands 'Oakman Inns' and 'Beech House'.
The Oakman Inn is the original iteration and is designed to be secondary to the local identity of the pub. It is in effect an endorsement brand. The original business plan identified a demand for a warm, welcoming pub that embodied all that is good with respect to the historical values of British pubs but operated at a standard expected by the modern day consumer.
Alongside this was the insight that the general demand for smart, casual dining was growing but in certain areas, particularly small market towns and around the edges of larger towns, that demand was not being satisfied. From this insight the concept of the modern public house and the development of the Oakman Inn as an operating concept for premium pubs with an individual local identity but supported by best in class systems and processes.
The brand promise of "We want to see you again" encapsulates what an Oakman Inn is to its consumer - a friendly, professional business focused on delighting and engaging its guests and forming an enduring relationship with the local community.
Following the success in 2013 of the Beech House in Beaconsfield, the Oakman management team quickly recognised the opportunity to develop the concept as a high street offering capable of being developed in retail units and, thereby, providing further flexibility in terms of the type of sites that Oakman could acquire. Furthermore, because these sites do not suffer from the same planning restrictions as listed buildings, they could be developed more quickly, and, at a lower cost than traditional Oakman sites.
The brand thinking was developed further for the opening of the second Beech House in St. Albans in 2014. Designed to introduce a more welcoming business to high streets populated by bland casual dining brands; the brand promise created was that The Beech House should be "a friendly neighbourhood bar and restaurant serving food that people want to eat with big flavours, no pretence, and no culinary boundaries. Our food is always authentic, tasty, sustainable and seasonal. We want people to relax, feel at home and always trust us to be trying our best to give them what they want throughout the day".
The pysical design was further evolved to evoke an artisanal feel that delivers a promise of homeliness and authenticity. The Beech House layout features zones that progress through the building. The bar becomes the café and then the restaurant both in terms of aesthetic feel and operational functionality. The St Albans site was also a huge success and was awarded the accolade of Best New Pub Design in the UK at the 2015 Publican Awards.
In terms of operating methodology and support systems a Beech House is exactly the same as any other Oakman Inn. However, there are subtle differences in the offer, for example it stocks more craft beers, and in the feel of the business with a different uniform, menu design and music profile. The brand image has a progressive feel reflecting of the values and self-image of the forward looking, modern consumer who are prevalent in prosperous market towns.
Peter Borg-Neal: Chief Executive Officer
Peter recently celebrated 40 years in the hostpitality industy. During a hugely successful corporate career he reached operating company board level with both Allied Domecq and Whitbread. He became the founder and director or Forno Vivo Ltd in 2002 and created a highly successful Italian restaurant concet. This was sold to Yates Plc. in 2004 realising a two times multiple on investment for the investors. Following an earn out period he became International Operations Director for Grass Roots Plc., a performance improvement company, and headed up their operations in India, Spain and the Middle East.
During this time, he founded Oakman in 2005 and started working full time in the business in September 2008. Peter was, until recently, Chairman of Tring Rugby Club and spent 15 years as Director and Trustee of the National Autistic Society. In 2017 he was named Business Leader of the Year at the Publican Awards an honour voted for by industry executives. In 2018 Peter was recognised with a Catey Pub & Bar Award at the Caterers, one of the hospitality industry’s highest awards for pub operators.
Jill Scatchard: HR Director
Jill Scatchard joined the company in January 2012 and has overseen and implemented many of the award-winning initiatives Oakman Inns has become known for. Jill gained a Hospitality degree from the University of Portsmouth and went on to work in various front of house management roles within the hotel sector. In addition to owning and operating several successful hospitality businesses, including; a bed and breakfast in Austria and a cruising pair of hotel narrowboats and floating restaurant, Jill’s HR career has been honed within contract catering and the 5-star hotel market. Her passion for developing people has seen Oakman Inns recognised with a number of awards including the Princess Royal Training Award for our on-line learning platform, Oakmanology.
Alex Ford: Operations Director
Alex Ford joined the business in May 2014. He came to Oakman from Greene King where he was a successful Business Development Manager with a strong record of profit growth and was one of their rising stars. He was previously with Mitchells & Butler who he joined as a Graduate Trainee after achieving a First Class Degree at Cardiff University before becoming an Area Manager. Alex is focused on ensuring high levels of operational quality and the deliver of the KPI's
Joseph Evans ACMA: Finance Director
Joseph Evan joined Oakman in February 2015. He was head hunted by the Board who wanted a top level Finance Director to drive forward the next stage of the Oakman growth story. He was previously Financial Controller of Whibread Plc Hotel and Restaurants Division where he led the financial management of a business with a turnover of c£1.4billion, profits of c£320m, net assets of c£3bn across 1,500 locations and circa 25,000 employees. Joseph was at Whitbread for 13 years havng joined the Whitbread Plc Finance Graduate Scheme in 2000 and rose progressively through the ranks of that organisation
Mike Smith: Non-executive Chairman
Mike enjoyed a hugely successful career in the food services industry and became Managing Director of Baxter Storey when he and his partner, William Baxter, merged their business with Wilson Storey so forming the largest independent food service company in the UK. Well known throughout the industry for his attention to detail and management skills; Mike was awarded the Catey Food Service Caterer of the Year in 2004.
Board of Directors
Shareholder Membership Card
As a Shareholder you'll received a loyalty card that entitles you to up to 50% off your food order at any one of Oakman Inns' current and future pubs.
10 Years of Oakman Inns
In celebration of our 10th Birthday in December 2017, the driving forces behind Oakman Inns share a story or two about the amazing journey to becoming an award winning, thriving organisation of 20+ pubs with over 1000 employees.
The Royal Foresters
Refurbished. Remade. RE-IMAGINED. Reborn
Oakman Inns kicked off their second decade with four new site openings including the companies first foray into Berkshire. Building work began in Ascot in autumn 2017 and after one of the most challenging projects to date the Royal Foresters finally opened its doors in July 2018.